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Fractional CMO & Executive Advisory for Startup Growth
Fractional Executive C-Level Services
for Strategy, Brand, and Go-to-Market Growth
Fractional Executive C-Level Services
for Strategy, Brand, and Go-to-Market Growth
I’m Colan McGeehan—fractional C‑level operator, brand strategist, and founder with 25+ years leading at the intersection of media, healthtech, wellness, and innovation.
I help founders, funds, and fast-moving teams unlock momentum through strategy, story, and scalable execution.
As the former Chief Marketing & Business Officer at GroupM/WPP, Chief Investment Officer at Publicis Health, and GM at Dotdash Meredith, I’ve scaled over 7,000 global teams and helped lead $17B+ in annual billings. My work has launched Emmy-nominated content and powered platforms like WebMD, Sharecare, and SONY.
Today, I lead The Royal Red Ox Group—a strategy consultancy and innovation lab under our holding company, McGeehan & Co. We deliver:
→ Fractional CMO & executive leadership
→ GTM & growth strategy for VC/PE-backed startups
→ Full-stack brand development for mission-led companies
We partner with VCs, family offices, and founders building at the edge of what’s next—across wellness, healthtech, media, travel, cannabis, and emerging tech.
I also co-founded HealthFront, the first healthcare-focused NewFront; and House of Highways, the first RV Nomad Club in the U.S. (now 475K+ strong).
My work has been featured in The New York Times, WSJ, HGTV, Domino, Adweek, Magnolia Network, and more.
I also write The Occasional Muse on LinkedIn—a creative space for insights on clarity, scaling, and the entrepreneurial edge.
If you’re building something substantial—and want a partner who thinks like a CMO but executes like a founder—I’d love to connect.
Our fractional executive C-level services provide executive leadership without the full-time overhead. We help growth-stage companies develop and execute brand, go-to-market, fractional marketing services, and operational strategies designed to scale revenue, evolve positioning, and unlock momentum. Whether you’re a founder or investor, we step in with seasoned leadership that builds what’s next.
We partner with startups and growth-stage businesses as a fractional executive to develop go-to-market (GTM) strategies, unlock new revenue channels, and refine product-market fit. Our GTM consulting services are tailored for emerging tech, wellness, media, and DTC brands seeking acceleration and long-term traction.
From brand audits to full repositioning, we offer brand strategy consulting and fractional marketing services that clarify your message and elevate your market presence. We align your story, design, and digital identity with your business goals to drive resonance, recognition, and revenue.
Through executive coaching and founder advisory services, we help leaders make smarter decisions, faster. We offer actionable insight across fundraising, hiring, M&A prep, and leadership development—often stepping in as a thought partner or behind-the-scenes C-suite asset as a fractional executive.
We lead from idea to execution. Whether you’re launching a new product, entering a new market, or leading a business transformation, we provide strategic initiative consulting that drives results. Think of us as your on-demand launch partner or growth ops lead.
Premium strategic support across growth, brand, and operations.
Ongoing C-level partnership for strategy, ops, or brand leadership.
Deep-dive, focused sessions on brand, GTM, ops, or funding readiness.
3–5 hour blocks for founders or operators navigating inflection points.
All pricing reflects baseline rates and may vary by project scope, timeline, or intensity.
The Royal Red Ox Group LLC
a Tennessee LLC
Copyright © 2025 McGeehan and Co. - All Rights Reserved.
Copyright © 2025 The Royal Red Ox Group LLC - All Rights Reserved.