Fractional CMO & Executive Advisory for Startup Growth

Fractional Executive C-Level Services

for Strategy, Brand, and Go-to-Market Growth

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About The Royal Red Ox Group LLC

Built to Scale Bold Ideas

I’m Colan McGeehan—founder, advisor, and former C-suite exec with 25+ years leading at the intersection of media, healthcare, wellness, and innovation.

I’ve led $17B+ in investments, scaled 7,000+ global teams, and helped launch everything from Emmy-nominated content to platforms with WebMD, Sharecare, Dr. Oz and SONY. As Chief Marketing & Business Officer at GroupM/WPP, Chief Investment Officer at Publicis Health, and GM at DotDash Meredith, I’ve driven growth across digital health, fintech, travel, hospitality, cannabis, and design.

Today, I help founders unlock momentum—fractionally—through strategy, brand, and bold execution. As founder of The Royal Red Ox Group (RRO Group), I lead a consulting firm and innovation lab built under McGeehan & Co., the lifestyle-forward holding company I co-founded with my wife and creative partner, Cristy Lee McGeehan.

RRO Group delivers fractional executive leadership, full-stack brand support, and GTM strategy for growth-stage teams and investors. We collaborate with VC and PE firms, family offices, and mission-driven companies across wellness, media, cannabis, and emerging tech.

My work has been featured in The New York Times, The Wall Street Journal, HGTV, Domino, Magnolia Network, Adweek, and more.

I also write The Somewhat Daily Muse on LinkedIn—a creative space for insights on scaling, clarity, and the entrepreneurial edge.

If you’re building something substantial—and want a partner who thinks like a CMO, but executes like a founder—I’d love to connect.

Innovative Consulting Solutions

Fractional C-Level Leadership

Growth & GTM Strategy Consulting

Our fractional executive C-level services provide executive leadership without the full-time overhead. We help growth-stage companies develop and execute brand, go-to-market, fractional marketing services, and operational strategies designed to scale revenue, evolve positioning, and unlock momentum. Whether you’re a founder or investor, we step in with seasoned leadership that builds what’s next.

Growth & GTM Strategy Consulting

We partner with startups and growth-stage businesses as a fractional executive to develop go-to-market (GTM) strategies, unlock new revenue channels, and refine product-market fit. Our GTM consulting services are tailored for emerging tech, wellness, media, and DTC brands seeking acceleration and long-term traction.

Brand Strategy & Positioning

Growth & GTM Strategy Consulting

Brand Strategy & Positioning

From brand audits to full repositioning, we offer brand strategy consulting and fractional marketing services that clarify your message and elevate your market presence. We align your story, design, and digital identity with your business goals to drive resonance, recognition, and revenue.

Founder & Executive Advisory

Launch & Strategic Initiative Support

Brand Strategy & Positioning

Through executive coaching and founder advisory services, we help leaders make smarter decisions, faster. We offer actionable insight across fundraising, hiring, M&A prep, and leadership development—often stepping in as a thought partner or behind-the-scenes C-suite asset as a fractional executive.

Launch & Strategic Initiative Support

We lead from idea to execution. Whether you’re launching a new product, entering a new market, or leading a business transformation, we provide strategic initiative consulting that drives results. Think of us as your on-demand launch partner or growth ops lead.

Fractional Support, Flexible Structure

All pricing reflects baseline rates and may vary by project scope, timeline, or intensity.

Fractional CMO & Executive Advisory for Startup Growth